What we've done
We bring hands-on experience from building, advising and investing in professional services businesses.
Selected assignments
We've supported investors and business leaders across the professional services sector on some of their most important strategic decisions.
£1bn+
in transactions we've supported, for investors and the leaders of the businesses they back.
Discretion isn't a policy. It's how we work.
Ask us about the work, the thinking and the results. Client names stay private.
Private equity
We assessed technology and AI for an investor considering a professional services acquisition. The work led to ongoing advice to the company's leadership on its technology investments and future direction.
Read the storyCommercial performance
A specialist consultancy needed more than growth. We changed its propositions, pricing and approach to winning work, helping improve profitability and supporting expansion into the US.
Read the story
Ashfurlong brought real-world experience and a commercial lens to a complex decision.”
Market entry
A new consulting business was taking on established competitors in the US. We developed its launch strategy. Within 18 months, it had captured a significant share of its target market.
Read the storyRepositioning
A major technology services business wanted to compete on expertise rather than cost. We developed the strategy for moving beyond low-cost delivery and winning higher-value consulting work.
Read the story
They quickly understood our business and challenged us in the right way. Practical, commercial and focused on what really matters.”
Business model
An established product company saw an opportunity to build a consulting business around its expertise. We developed the strategy for what it could offer and where it could compete.
Read the storyClear thinking, valuable challenge and immense sector insight. They helped us see the bigger picture and make better decisions throughout.”
Private equity
We assessed technology and AI for an investor considering a professional services acquisition. The work led to ongoing advice to the company's leadership on its technology investments and future direction.
Read the storyCommercial performance
A specialist consultancy needed more than growth. We changed its propositions, pricing and approach to winning work, helping improve profitability and supporting expansion into the US.
Read the storyMarket entry
A new consulting business was taking on established competitors in the US. We developed its launch strategy. Within 18 months, it had captured a significant share of its target market.
Read the storyRepositioning
A major technology services business wanted to compete on expertise rather than cost. We developed the strategy for moving beyond low-cost delivery and winning higher-value consulting work.
Read the storyBusiness model
An established product company saw an opportunity to build a consulting business around its expertise. We developed the strategy for what it could offer and where it could compete.
Read the storyAshfurlong brought real-world experience and a commercial lens to a complex decision.”
They quickly understood our business and challenged us in the right way. Practical, commercial and focused on what really matters.”
Clear thinking, valuable challenge and immense sector insight. They helped us see the bigger picture and make better decisions throughout.”
Senior experience. Independent perspective.
