For the business of professional services.

We work with investors, owners and leaders of professional services businesses, helping them make the decisions that shape growth, performance and value.

Because when the stakes are high, the margin for error is small.

Pivotal questions

Most of our work starts with a question that matters.

Here are a few we've been asked recently.

  • 01

    Growth has stalled. What are we missing?

  • 02

    We're paying for a growth story. Is there one?

  • 03

    The business says it's a technology company. Is it?

  • 04

    The plan assumes this team can execute. Can they?

  • 05

    The model worked at £50m. Will it work at £150m?

Where we help

At the key moments in a professional services business.

We provide independent strategic advice across the investment lifecycle, helping leaders make better decisions and build stronger, more valuable businesses.

  1. 01

    Invest with confidence

    Understand the business behind the numbers and the real opportunities for value creation.

  2. 02

    Build a better business

    Make the strategic, commercial, organisational and technology decisions that improve performance.

  3. 03

    Prepare for what comes next

    Create a business ready for investment, consolidation or exit.

Experience that makes a difference

We know these businesses from the inside.

We've built them, run them, changed them and sold them. Our advice is grounded in real experience of what it takes to create successful, valuable professional services businesses.

About our experience
Jonathan Cooper-Bagnall, Founder of Ashfurlong
"We chose to be a boutique firm because it allows us to keep things simple: clear thinking, straight answers and a relentless focus on the outcome."
Jonathan Cooper-BagnallFounder

Senior experience. Independent perspective.

What matters, made clear.Let's talk.